When Trend Micro, one of the world’s leading cybersecurity companies, stepped into the world of Formula E as a global sponsor of NEOM McLaren, it wasn’t just a partnership. It was a statement a bold collaboration between two worlds driven by speed, precision, and intelligence.
Client
NEOM McLaren
Industry
Cybersecurity
Services
trackside branding and digital campaigns to promotional kits, event installations, visual Identity System · Communication Strategy · Digital Experience
Scale
End-to-end Brand Creation · Multi-platform Communication · Identity & Narrative System
A High-Speed Design for
Trend Micro x McLaren
For Trend Micro’s collaboration with McLaren, we developed a high-speed design system that mirrors the precision and adrenaline of Formula E. This was designed ensuring a consistent yet customizable brand presence, accelerating engagement at every turn.
fast, dynamic, relentless
Visuals as race itself.
Our approach included creating scalable key visuals to adapt across print and digital media, ensuring a seamless visual identity. Image Manipulation was used to create KVs that adapts to multiple races and locations while maintaining a bold, race-ready aesthetic.
BOLD & Electrifying
TYPOGRAPHY IN MOTION
Drawing inspiration from the environment, perspective- driven dynamic typography was designed to capture speed and motion, seamlessly integrating it into the visual experience.
